Though we have seen the first fashion photography, it was not taken by a photographer whose career was entirely dedicated to this. Though the photo could match a basic definition of fashion photography, it was never shown in a magazine or in a specific place.
Quickly at the beginning of the XXth century, Vogue and Vanity Fair were created by Conde Nast who decided to commission photographers. Among them was Adolf de Meyer. His title, his social connections, his manners, and his taste made him an instant sensation in New York, Newport, and Boston. In De Meyer's images artistry and commerce joined, refuting the Secessionist doctrine that only amateurism insured visual sensitivity and liberty of expression.
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